Press
MyTow Media Kit
Brand assets, approved naming and colour references for media, partners and anyone referencing MyTow.
Logo
Primary logo
This is the primary MyTow logo for light backgrounds. A light variant is available for dark backgrounds. Request the packaged files using the contact below.
Naming
Brand line & name
Brand name
MyTow
Tagline
Help. On Demand.
Category line
Towing Roadside Transport
Usage
Logo usage guidelines
Write it as one word
MyTow is a single capitalised word — not "My Tow", "My-Tow" or "MYTOW".
Preserve proportions
Scale the logo proportionally. Do not stretch, squash, rotate or redraw it.
Keep clear space
Leave clear space around the logo so it is never crowded by other elements.
Do not recolour
Use the provided artwork as-is. Do not apply gradients, shadows or new colours.
Colour references
- MyTow Red#E01F2D
- Charcoal#0E1013
- Ink#14161B
- Soft Surface#FBFBFA
Typography
MyTow uses Inter as its primary typeface across the website and app, with bold weights for headings and regular weights for body copy.
Help. On Demand.™
Towing Roadside Transport